AI's Changing the Game - Here's What Marketing Managers Need to Tell Their Executives
Briefly

from Bootstrap Creative1 month ago
The AI transformation of search is not a trend. It is not a phase. It is a fundamental restructuring of how humans interact with information.
Bootstrap Creativehttps://bootstrapcreative.com/ais-changing-the-game-heres-what-marketing-managers-need-to-tell-their-executives/
With AI-powered tools like ChatGPT, people are increasingly seeking answers directly from these platforms instead of traditional search engines, leading to decreased traffic.
Bootstrap Creativehttps://bootstrapcreative.com/ais-changing-the-game-heres-what-marketing-managers-need-to-tell-their-executives/
Google isn't just showing search results anymore. It's providing AI-generated answers right at the top of the page, reducing the need for users to visit websites.
Bootstrap Creativehttps://bootstrapcreative.com/ais-changing-the-game-heres-what-marketing-managers-need-to-tell-their-executives/
Being prepared to answer tough questions regarding organic search performance can help maintain trust and align expectations with executives.
Bootstrap Creativehttps://bootstrapcreative.com/ais-changing-the-game-heres-what-marketing-managers-need-to-tell-their-executives/
Read at Bootstrap Creative
#ai-in-search #organic-traffic #marketing-strategy #seo-changes #executive-communication
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