#seo-changes

#seo-changes

Visits to major US news websites have plummeted since Google rolled out its artificial intelligence search feature last year, with some plunging 40%, according to troubling new data. Of the top 50 news domains, 37 suffered year-over-year traffic declines after the launch of Google's AI Overviews last May, according to SimilarWeb. The drastic dropoff comes despite headline-grabbing events that included the assassination attempt on Donald Trump last summer and his stunning election victory over Kamala Harris a few months later.

Google Business Profiles has undergone a name change, with 'Updates' now being referred to as 'Posts,' though functionality remains consistent.

Google confirmed that the volatility observed prior to the official announcement of the March 2025 Core Update was not related to that specific update.