"We use AI across various forms within B2B marketing...It's about leveraging machine learning and AI to develop models for us to be extremely targeted and very relevant in our messages [...] so you can serve the right amount of content to the right folks at the right moment in time in their customer journey."
"In marketing, the business case is clear for Bloche, who says it can help deliver 'much bigger and better ROI (return on investment).'"
"[For Dell], it's about being reachable at the right moment in time. And yes, I think [AI is] going to be a solution for that," he said.
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