MMA Global, in support of advancing AI in marketing, launched AI leadership coalition at Possible with more than 300 marketers, aiming to guide and educate them on leveraging AI capabilities.
MMA Global CEO Greg Stuart emphasizes the importance of marketers understanding AI, offering guides and experimental research to improve AI application in marketing strategies.
Several studies and experiments using machine learning, particularly unsupervised machine learning for digital advertising optimization, were conducted at Possible with companies like General Motors, Bayer, MLB, and Shell.
These experiments resulted in a significant average increase of 149% in digital marketing impact for the participating brands.
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