An average of 40% of U.S. consumers said they trust OpenAI, Google, Apple, Microsoft, Samsung and Amazon to use AI, according to a Lippincott survey.
51% mostly trust companies to use AI ethically, according to Salesforce, yet 60% said AI is hurting brands' trustworthiness.
72% said they trust brands less now than a year ago, reflecting a growing skepticism towards corporate use of AI.
Only 19.5% of consumers trust non-tech companies to use AI, indicating a significant disparity in consumer perception between tech and non-tech brands.
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