Almost half of advertisers now 'completely' or 'mostly' trust AI adtech to make decisions about campaigns without human oversight - a significant increase from 25% last year.
Despite a drop in marketers' willingness to use AI-generated content from 66% to 50%, concerns arise regarding possible copyright violations in content generation.
70% of those using image-based genAI for ad creative are uploading creative made outside their advertising platforms, indicating a divide between agencies and marketers.
Advertisers increasingly measure the ROI of AI through performance metrics over non-AI benchmarks, reflecting a growing reliance on AI for evaluation.
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