Fifty-five percent of UK marketers are using AI to enhance seasonal campaigns, with 47% planning to continue its integration in the upcoming year.
63% of U.S. marketers have integrated AI into their workflows, experiencing a significant boost in content production volume and substantial time savings.
A generational divide in perceptions of AI for customer engagement exists, with younger managers viewing it as less critical compared to older age groups.
New AI solutions from various companies, including Keen Decision Systems and Yelp, highlight a significant trend towards enhancing marketing capabilities through technology.
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