AI is reshaping the retail landscape, presenting both challenges and opportunities for small businesses. While larger retailers can heavily invest in AI, smaller ones can still harness its benefits by focusing on cost-effective, impactful use cases. AI enhances customer experience through smarter segmentation and personalized marketing at scale, making it possible for small businesses to compete and build lasting client relationships without the need for large teams. By surfacing hidden insights within data, AI empowers these businesses to operate with increased efficiency and effectiveness.
"What used to require a dedicated team to pull customer data, build manual segments, and write dozens of message variants can now be done by one person in a few clicks."
"It's not just about efficiency, it's about unlocking the kind of marketing that builds lasting relationships."
"For small businesses, this is 'levelling the playing field...surfacing insights that were previously hidden in data'."
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