"It's a real asset to us as we look to work through a bunch of complex decisions on where and how to introduce messaging, where it'll be most persuasive to our clients' audiences. AI gets us there faster," Schireson said in the latest episode of Quartz AI Factor.
"If you want to do that manually, that's an insurmountable level of content that you need to create. But if you have AI tuning and optimizing the creative iteration for the individual audience at the particular time of day, you can do that quickly and efficiently that creates opportunities that never existed before," Schireson said.
"The Big Lebotski helped look at the dimension of audience and the content engagement effectively to align Shake Shack's promotional content with its target demographic, achieving remarkable sales growth and ensuring the success of the campaign," explains Schireson.
Using AI, Stamos said the name of whichever city viewers were watching from, giving each individual viewer a different and more targeted experience, which personalized the interaction significantly during the Super Bowl ad.
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