Criteo has been working on AI for the best part of 20 years, and the speed of development is remarkable; what we know today might be obsolete tomorrow.
Lerallut highlights the importance of generative AI in the customer journey, allowing for personalized product suggestions, such as recommending a Burgundy for food pairings.
Generative AI is not just about recommendations; it's crucial for content creation, from product descriptions to image generation tailored to specific audiences.
During the holidays, customer needs change, as people may buy differently, highlighting how AI can adapt to festive buying patterns, pushing more premium options.
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