AI is poised to disrupt the world of martech vendors and users | MarTech
Briefly

from MarTech3 months ago
AI is reshaping marketing and martech. There will be significant real-world changes that marketers and marketing operations leaders will have to face with this technology in 2025.
MarTechhttps://martech.org/ai-is-poised-to-disrupt-the-world-of-martech-vendors-and-users/
The new solutions, the 'hypertail', will be built not only by IT and marketers but also by AI agents, leading to radical changes in the martech stack.
MarTechhttps://martech.org/ai-is-poised-to-disrupt-the-world-of-martech-vendors-and-users/
Existing martech giants like Adobe, HubSpot, Microsoft, Salesforce, and SAS have aggressively integrated new AI capabilities into their products, igniting a new battleground between startups and incumbents.
MarTechhttps://martech.org/ai-is-poised-to-disrupt-the-world-of-martech-vendors-and-users/
The growth of custom software and applications may spike, marking a turning point where the number of commercial apps peaks and growth comes from AI-driven custom solutions.
MarTechhttps://martech.org/ai-is-poised-to-disrupt-the-world-of-martech-vendors-and-users/
Read at MarTech
#martech #marketing-technology #custom-software #ai-integration
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