Veronica Zhai, launching her bespoke luxury brand Zhai, turned to ChatGPT for cost-effective marketing assistance when traditional agencies were too expensive. This trend is growing across the fashion industry, where AI is not only handling routine tasks but also taking on more creative functions, such as generating visuals and social media content. Despite concerns about AI's ability to replicate human creativity, industry professionals believe that those who adapt and enhance their uniquely human skills will maintain their competitive edge in an AI-driven landscape.
Earlier this year, when Veronica Zhai was preparing to launch her bespoke luxury brand Zhai, she knew her marketing budget would be tight.
Across the fashion industry, brands and retailers are routinely using AI technology for everything from building websites to crafting social media captions.
AI mostly handled routine tasks but is increasingly stepping into creative roles, generating visuals and content that were traditionally done by humans.
Creatives still have a powerful edge over AI by adapting and focusing on 'distinctly human skills' that machines cannot replicate.
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