Many companies, like a U.S. SaaS business, saw their organic search traffic decline because Google’s AI Overviews replaced traditional search results. Otterly enables them to understand this shift.
Peham emphasized that to survive these drastic changes in search, companies need tools like Otterly to navigate AI search visibility, adjusting strategies based on real-time data.
'After Google introduced AI Overviews, we rebuilt the product from scratch,' said Peham, highlighting the significant shift in organic traffic generation caused by AI search results.
Otterly plans to introduce a recommendation engine to help companies leverage their insights effectively, adapting to the evolving landscape of AI-assisted search.
#ai-search-optimization #organic-traffic-decline #generative-engine-optimization #ai-overviews #marketing-strategies
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