#organic-traffic-decline

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fromSearch Engine Roundtable
17 hours ago

Similarweb Says No Clicks From Google Grew From 56% to 69% Since AI Overviews

Since the launch of Google AI Overviews in May 2024, zero-click search grew by 13 percentage points, reaching 69% in May 2025, while organic traffic to news sites declined significantly.
Digital life
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