PegaWorld showcased Pega's Knowledge Buddy, emphasizing that the trend of AI assistants extends to major players like Adobe, Salesforce, Microsoft, HubSpot, Oracle, and SAP, indicating the necessity rather than novelty of such tools.
The popularity of genAI tools like text and image generators stems from their public availability, enabling a new dynamic between text and image creation, with even marketing technology products incorporating AI assistants like MarTechBot.
The article suggests that the race towards adopting generative AI tools is already widespread among various companies and industries, highlighting a shift towards enhancing user experiences and keeping up with competitors as the key driving factors.
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