AI in ads? Fake it 'til you make it, I say
Briefly

Escapism is the name of the game on social platforms. It's what keeps users engaged, clicking and sharing. Advertisements that provide a brief departure from reality can significantly enhance viewer engagement.
Brands should embrace creative, fictional content in their advertising strategy. It's not just about selling products; it's about delivering a bite-sized fantasy experience that resonates strongly with audiences.
Read at The Drum
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