AI helps India's Meesho cut customer call costs by 75% | TechCrunch
Briefly

Meesho's AI bot currently handles 60,000 customer calls daily in English and Hindi, reducing per-call costs by 75% and increasing customer satisfaction.
'We haven't built our own LLM because we believe the off-the-shelf ones available out there were doing well in Hindi and English,' said Sanjeev Barnwal.
The startup reported a 95% query resolution rate through the bot, with only 5% of calls requiring human intervention, significantly improving efficiency.
Voice quality matters a lot. The bot was engineered to improve latency and filter out street noise while maintaining natural-sounding conversations.
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