The article highlights the challenges faced in the early days of AI adoption in public relations. While there are lofty promises of AI transforming the industry through automation and efficiency, the reality is more complex. Tools often flood professionals with irrelevant data and require significant time to train effectively. Highlighting Moravec's Paradox, it illustrates that AI struggles with human-like tasks requiring intuition. Therefore, PR professionals must carefully consider whether investing time into AI training is beneficial for specific tasks, often finding that the technology complicates matters rather than simplifying them.
We're still in the early days of AI adoption and promises abound of how it will revolutionize PR.
AI isn't a magic wand, it's a tool that requires effort to be effective.
Moravec's Paradox explains why 'simple' human tasks are difficult for AI, while crunching datasets is easy.
Most times AI makes life harder before it's easier.
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