AI providers, striving for visibility, have engaged in extensive branding efforts, including sponsorships and advertisements, while focusing on conversations around AI across social media channels.
Sprinklr's analysis revealed that OpenAI dominated social media discussions with 123,000 mentions, trailed by Google, Apple, and Microsoft, showcasing the competitive landscape of AI conversation.
User-generated content highlighted ChatGPT's prominence, with over 4.3 million posts, illustrating its significant impact compared to other AI products like Gemini and Copilot.
The findings from Sprinklr underscore the strategic importance of social media for tech firms as they navigate the rapidly evolving landscape surrounding AI discussions.
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