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fromComputerworld
2 days ago

As Apple's Cook bows to Trump, Microsoft's Nadella quietly refuses

Those cliches reflected the way the company's founders and long-time CEOs were depicted as well: Steve Jobs the rebel, Bill Gates the business drone. My, how times have changed. These days Apple CEO Tim Cook has become one of tech's Sycophants-in-Chief to US President Donald J. Trump, while Microsoft CEO Satya Nadella, in his own quiet way, has been the only tech exec to face the president down when necessary.
US politics
Marketing tech
fromThe Drum
3 months ago

Experiential provides tech brands things that other channels can't

Experiential marketing helps tech brands build trust, demonstrate complex products, and create tangible emotional connections amid digital saturation and declining digital trust.
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