AI Briefing: Generative AI and search are becoming increasingly intertwined - and top of mind
Briefly

from Digiday10 months ago
Generative AI challenges brands to optimize for natural language and credibility over keywords. Different platforms like Google SGE, Microsoft's Copilot, MetaAI, and ChatGPT have unique focuses on content and engagement.
Digidayhttps://digiday.com/media/ai-briefing-generative-ai-and-search-are-becoming-increasingly-intertwined-and-top-of-mind/
Agencies are preparing for the impact of generative AI on traditional search, strategizing for generative search and chatbot responses. Some are already researching and testing current scenarios while developing new platforms for the future.
Digidayhttps://digiday.com/media/ai-briefing-generative-ai-and-search-are-becoming-increasingly-intertwined-and-top-of-mind/
Read at Digiday
#generative-ai #seo #chatbots #search-engine-optimization #content-credibility
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