Shoppable TV ads powered by AI visual search are still emerging, with TheTake securing partnerships with LG and Samsung to enhance product discovery on over 30 million devices.
TheTake's new partnerships with LG and Samsung aim to transform viewer engagement, shifting towards a 'pull rather than push' model for discovering products during programming.
Tyler Cooper emphasized, 'We're taking this high intent moment' when viewers express interest in products directly on-screen, facilitating immediate product discovery.
Privacy-focused, TheTake processes visual searches on-device, ensuring user data integrity while enabling seamless interaction with advertisements and product insights.
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