"Her collection of the cookware has been featured on a Tumblr account dedicated to the pop star's home décor, showcased in her gift choices at a fan's bridal shower and shown in a Netflix documentary that was highlighted by Le Creuset's Facebook page," reported The New York Times.
Noted The NYT, "The ads sent viewers to websites that mimicked legitimate outlets like the Food Network, which showcased fake news coverage of the Le Creuset offer alongside testimonials from fabricated customers. Participants were asked to pay a 'small shipping fee of $9.96' for the cookware. Those who complied faced hidden monthly charges without ever receiving the promised cookware."
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