AI Agents Are Changing How People Shop. Here's What That Means for Brands.
Briefly

The emergence of AI agents, particularly tools like ChatGPT, is significantly transforming how consumers approach information retrieval. As users begin to favor these AI-driven solutions over conventional search engines, industry experts suggest a potential shift in the digital landscape, predicting that these agents could supplant Google in as little as four years. Moreover, AI agents are redefining lead generation, allowing businesses to engage with customers independently of traditional SEO methods. This evolution raises critical questions about ownership and control of customer relationships in the increasingly digitized environment, indicating that the stakes for businesses are getting higher.
The rise of AI agents, like ChatGPT, signifies a major shift where consumers are bypassing traditional search engines for smarter, AI-driven responses.
Experts predict that within four years, AI agents could fundamentally replace Google as the primary means for consumers to seek information online.
Read at Harvard Business Review
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