'Agencies are behind clients': David Jones on The Brandtech Group's plan for generative AI
Briefly

from Digiday8 months ago
The Brandtech Group, formerly You and Mr Jones, highlights the power of Generative AI in transforming marketing by producing faster, better, cheaper content, a concept now widely understood in the industry.
Digidayhttps://digiday.com/marketing/agencies-are-behind-clients-david-jones-on-the-brandtech-groups-plan-for-generative-ai/
Pencil, the Group's AI platform, accelerates ad production by 10x, improves performance twofold, and reduces costs by 30-50%, showcasing the effectiveness of Generative AI in the marketing landscape.
Digidayhttps://digiday.com/marketing/agencies-are-behind-clients-david-jones-on-the-brandtech-groups-plan-for-generative-ai/
Read at Digiday
#generative-ai #marketing-transformation #brandtech-group #ai-technology #advertising-efficiency
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