ADWEEK Cannes: 3 Key Insights on Human Input and Data in AI Marketing
Briefly

from Adweek8 months ago
"No matter how incredible Sora, Dall-E or Adobe Firefly is, if every single marketer is using it, it can't possibly be an advantage," said Alex Collmer, chief executive officer and founder of VidMob.
Adweekhttps://www.adweek.com/programmatic/3-takeaways-on-the-role-of-human-input-and-quality-data-in-ai-driven-marketing/
"That drives all the behaviors you care about. Media behaviors, the attention, brand, sales, carbon, impact, all of those can be quantified and aligned against the creative decisions you've made. That's creative data," emphasized Alex Collmer.
Adweekhttps://www.adweek.com/programmatic/3-takeaways-on-the-role-of-human-input-and-quality-data-in-ai-driven-marketing/
"If you don't own and control your creative data, you will not be able to use AI better than others," stated Alex Collmer.
Adweekhttps://www.adweek.com/programmatic/3-takeaways-on-the-role-of-human-input-and-quality-data-in-ai-driven-marketing/
"Knowing what questions to ask and how to phrase those questions is going to be the next iteration of using gen AI models," according to Dara Treseder, chief marketing officer at Autodesk.
Adweekhttps://www.adweek.com/programmatic/3-takeaways-on-the-role-of-human-input-and-quality-data-in-ai-driven-marketing/
Read at Adweek
#generative-ai #first-party-data #marketing-strategies #ai-models #data-ownership
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