Adobe's new program aims to teach 30 million people vital skills in AI, content creation, and marketing by 2030, emphasizing the urgent demand for these skills.
"We think there's an urgent need, but also a massive opportunity, as AI is transforming the way that people work and the type of jobs they'll have," says Stacy Martinet.
Courses will include material on using AI to create content ethically, covering topics from video thumbnails to social media marketing and digital image editing.
Adobe plans to fund scholarships for Coursera certificates and is partnering with nonprofits to ensure broad access and local training for emerging professionals.
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