A recent study indicates that familiarity with AI diminishes fears of obsolescence among marketers, suggesting that deeper understanding translates to a stronger recognition of technology's supportive role.
PHD's Ascension platform represents a substantial investment in leveraging generative AI for storytelling, emphasizing the need for agencies to adapt and prepare for the rapidly evolving landscape.
Marks explained the dual focus of Ascension: guiding clients on a strategic narrative while providing immediate next steps for talent and organizational readiness in the face of advancing AI technology.
Holden compared generative AI's emergence to a significant evolutionary shift, asserting that agencies must evolve to capitalize on the new possibilities it introduces in the market.
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