How to Manage a Project Budget: 7 Easy Steps, Tips & TemplatesProject budget management is crucial for agencies and requires a comprehensive approach that goes beyond mere financial numbers.Effective budget management provides context and real-time insights for project performance and scope control.
A study on AI motivates PHD to create generative publishing platform to guide Omnicom clientsGreater knowledge of AI decreases concerns about job replacement in marketing.PHD is launching an AI-assisted generative publishing platform called Ascension.Ascension aims to prepare clients for the evolving landscape of AI in marketing.