AI acts as a critical competitive tool, with 75% of CEOs believing success will hinge on advanced generative AI capabilities. Marketers recognize this potential.
Despite enthusiasm, over 76% of senior executives remain in the early stages of developing practical AI roadmaps. The journey towards full AI integration is just beginning.
Most marketing teams leverage generative AI for content creation tailored to specific markets. The true power lies in a connected ecosystem for AI tools.
AI should not exist in isolation; its impact multiplies when integrated across marketing and commerce, enhancing strategy and improving customer experiences.
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