Some companies make the mistake of pursuing a "big bang" AI transformation approach, which is often fraught with failure. A more effective strategy is to start small and build incrementally.
Marketers are increasingly recognizing AI's value, with 66% of respondents stating that it's very or critically important to their future success in marketing.
Generative AI can effectively assist in the writing process, but marketers should not rely on it to create original content in their unique voice.
Applying AI to marketing should begin with initial small wins that build confidence and support for its broader implementation, emphasizing practical use cases.
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