TikTok will lead the way in social eCommerce - This isn't a huge swing, given that TikTok is already the leading social commerce app. The question is whether TikTok will be able to parlay that behavior into shopping in-stream. There'll be an AI deepfake election scandal - AI-created elements are already being used by politicians, and it seems inevitable that AI will play some role in the upcoming U.S. election. Most platforms are already putting measures in place to combat this.
Lots of lawsuits and regulation around AI - The line between IP and public access has been blurred by AI tools, which use human-created content to fuel their systems. Apple launches AI in its products - It'll be interesting to see how Apple looks to take the AI leap, and I would expect this to happen this year. Generative AI's next wave is text-to-video - This is already incoming, with Meta and YouTube making advanced progress on tools that will enable users to create video clips from prompts.
#tiktok #social-ecommerce #ai #election-scandal #lawsuits #regulation #apple #generative-ai #text-to-video
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