"Artificial intelligence is no longer a novelty for agencies; it's becoming a daily partner in how work gets done at many firms. One big differentiator lies in an agency's approach to AI adoption-smart leaders understand that with new powers come new responsibilities. Successful AI-adoption strategies rely not only on advanced tools, but also on clear guardrails that keep creativity, accuracy and client trust at the center of every use case."
"2. Keep Creative Judgment Human As agencies, we need to remember that AI has no point of view-at least not yet. Don't sacrifice your role as the arbiter of what "good" looks like for the sake of convenience and speed. Intervene. Question. Challenge. Use AI to guide, but don't let it decide. That's your job. - Stratton Cherouny, The Office of Experience"
AI is increasingly integrated into daily agency workflows, requiring responsible adoption alongside powerful capabilities. Effective AI adoption couples advanced tools with clear guardrails to preserve creativity, accuracy and client trust. Practical safeguards include briefing AI with concise creative briefs, maintaining human creative judgment and oversight, and ensuring AI outputs align with strategic goals rather than short-term metrics. Regular human review prevents AI from optimizing for the wrong outcomes. Guiding AI toward better results protects client brands and agency reputations while improving collaborative performance between humans and machine assistance.
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