CES is a showcase of innovation that signals future consumer behavior and cultural shifts. Ad executives must seize opportunities amid the noise and chaos to reorient brands.
The true opportunity at CES lies in understanding trajectories rather than being captivated by the latest gadgets. Consider what problems innovations are solving and what behaviors they amplify.
By 2025, AI will transform from a novelty to a critical infrastructure shaping customer experiences. Marketers must adapt storytelling for an AI-engaged world.
Creativity will evolve with generative AI acting as a co-creator. Ad teams must master the art of orchestrating AI to enhance outputs and drive innovation.
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