Meta Platforms, parent company of Facebook, is strategically making its generative AI model free to use, hoping to attract more users and enhance its advertising effectiveness.
Meta’s third-quarter revenue was staggering at $40.6 billion, with a bulk from advertising. The push into AI, AR, and VR is driven by its need to maximize ad profitability.
With its AI free for users, Meta not only builds a user base but gains valuable data to refine its advertising strategies, making ads more personalized.
Meta’s investment in AI isn't just an addition; it's a pivotal strategy for outpacing competition in the digital advertising sector, hoping for significant long-term payoff.
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