Apple TV+ is set to launch 'The Studio,' a Seth Rogen comedy reflecting the challenges faced by the film industry amid the dominance of streaming services. Despite having 45 million subscribers, Apple TV+ is reportedly losing $1 billion annually, making it the only unprofitable Apple subscription service. Factors contributing to this loss include a $5 billion production budget that fails to resonate with audiences, evidenced by Apple shows accounting for less than 1% of US streaming viewership, contrasting sharply with Netflix's viewership numbers.
Apple TV+ is currently losing a billion dollars a year, with its production budget greatly exceeding the viewing success of its shows.
Despite having 45 million subscribers, Apple TV+ accounts for less than 1% of total US streaming service viewing.
The report indicates Apple TV+ invests heavily in high-budget productions, but many of these shows, like Argylle, fail to attract significant viewership.
While Apple TV+ is less expensive than Netflix, the actual engagement with its content is starkly lower, with viewers preferring Netflix by a wide margin.
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