Apple has started selling its own advertising inventory on Apple News, moving away from third-party vendors to boost revenue and provide premium sponsorships.
With a reported 70% cut going to publishers, Apple aims to monetize its popular News app while targeting modest growth in ad revenue across its platforms.
The expansion of ad opportunities in Apple News is seen as a way to attract brands to engage with a highly interactive audience, particularly among iPhone users.
This strategic move follows a year of declining hardware sales for Apple, prompting the company to fortify its advertising business and overall revenue streams.
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