#publisher-partnerships

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fromstupidDOPE | Est. 2008
2 days ago

The Ad Budget Shift: Why Brands Are Betting on Publisher Partnerships | stupidDOPE | Est. 2008

Digital advertising is at a pivotal moment. Traditional channels-social media ads, influencer campaigns, and even paid search-are facing diminishing returns, rising costs, and growing consumer skepticism. In contrast, publisher partnerships are on the rise, offering credibility, SEO longevity, and access to both human audiences and AI-driven discovery platforms. This strategic shift is not just about budget efficiency-it's about future-proofing brand visibility in a rapidly changing search ecosystem.
Marketing tech
Marketing tech
fromSocial Media Today
3 months ago

TikTok Expands Ad Placement Options for 'Pulse' Campaigns

TikTok's Pulse Premiere enhances ad placements alongside trusted content from premium publishers during significant events and cultural moments.
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