Volkswagen Group is ready to reassess its direct-to-customer strategy, acknowledging that adjustments are necessary to enhance customer experience amid the slow shift to electric mobility.
VW's press release explained that it may need to operate two sales models longer than anticipated, with the Agency model for BEVs and the indirect model for other drivetrains.
To manage the challenges of a complex sales model, VW will conduct a joint review with its wholesale and retail partners to explore the feasibility of returning to an indirect model for BEVs.
The review's results are expected by Q1 2025, and VW emphasizes its commitment to a direct-to-customer approach through an established Fleet Agency and a new Full Agency model.
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