"We're thrilled to bring our brand to life at SXSW with the Electric Roadhouse, a space that merges classic Americana with a vision for a sustainable future," said Denise Cherry, Rivian Vice President of Marketing. "The festival's creativity and adventurous spirit perfectly complement our own, and we can't wait to share this experience with the community."
Rivian has launched a unique partnership with a popular annual music festival, in which the company will essentially set up pop-up electrification exhibits along with first-hand looks at the upcoming R2.
Rivian's vision for a sustainable, electric future resonates deeply with the creative community of SXSW, showcasing innovative approaches to transportation while engaging festival attendees in hands-on experiences.
Demo drives for the event will begin on March 11, and Rivian is also the official sponsor of the festival's Transportation Track exhibit, running from March 11 to 13.
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