The BMW Group's positive momentum in North America is underscored by the i4 and i5 models, which significantly boosted EV sales amid declining performance in other markets.
In the U.S., BMW's electric vehicle sales hit record highs, with the i4 accounting for over 50% of 4 Series sales, reflecting a significant shift towards electrification.
The competition from Chinese automakers poses a significant challenge for legacy brands like BMW, yet their electric vehicles are gaining traction, especially in North America.
Despite declines in sales in Germany and China, BMW's strategy to push electric models is paying off – with the i5's sales quadrupling in the U.S., indicating strong demand.
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