Ford's upcoming electric midsize truck aims to simplify manufacturing processes dramatically, allowing the company to compete directly on cost with Chinese manufacturers – a pivotal move in the evolving EV market.
Ford plans to achieve a profit from its electric vehicle division despite billions in current losses. With its new platform and simplified design, EV prices are projected to start around $25,000.
CEO Jim Farley emphasized that matching the manufacturing costs of Chinese EVs is crucial for Ford's success, arising from both market pressures and the competitive EV landscape.
The recent performance of the F-150 Lightning showcases the potential for increased EV sales, but broader cost management and an affordable entry-level model are key to sustainability.
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