""When we began [eight years ago, the customer] was over 60 years of age and hyper concerned with aging," Robert Fried, CEO of Niagen Bioscience, told Glossy."
""But sometime in the last two to three years, it dramatically shifted down.""
""NAD is shortened for nicotinamide adenine dinucleotide, a co-enzyme that naturally occurs in every cell of the human body but begins to diminish with age.""
""The NAD support product category made waves in wellness and beauty this year after fully infiltrating the longevity sector.""
Tru Niagen, a California-based market leader for NAD support supplements, launched a product aimed at younger beauty consumers. Early customers were over 60 and highly concerned with aging; over the last two to three years the customer base shifted dramatically younger. NAD stands for nicotinamide adenine dinucleotide, a co-enzyme present in every cell of the human body that begins to diminish with age. The NAD support category gained prominence across wellness, beauty, and longevity sectors this year. The market is mostly occupied by over-the-counter oral NAD+ precursors designed to boost NAD levels.
Read at Alternative Medicine Magazine
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