Superfoods, a term originated in the 1960s, initially described foods combating malnutrition but have since become a marketing tool for expensive ingredients. During the pandemic, interest surged in foods believed to enhance immunity. The superfoods market is projected to grow significantly from $155.2bn in 2022 to $344.9bn by 2033. However, large-scale production raises serious concerns about environmental sustainability, biodiversity, and agricultural practices. A diverse diet rich in various foods is suggested as a healthier approach than focusing solely on so-called superfoods.
The term 'superfood' was coined in the 1960s to describe foods that fight malnutrition, evolving in the 2000s to market exotic ingredients to health-conscious consumers.
Interest in superfoods surged during the pandemic, especially those touted for boosting immunity and protecting against pathogens, reflecting changing consumer priorities.
The global superfoods market is projected to increase from an estimated $155.2bn in 2022 to $344.9bn by 2033, demonstrating significant commercial success.
Concerns with superfood production include overexploitation of agricultural areas, negative impacts on biodiversity and soil health, and precarious working conditions in farming.
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