Facebook not allowed to use public data for targeted ads; opinion says
EU data protection rules restrict unlimited use of personal data; publicly shared information may not be utilized for targeted ads without time limit. [ more ]
Research Briefing: Publishers bank on their own first-party data amid Privacy Sandbox concerns
First-party data is crucial for publishers' ad strategies, with concerns about Google's Privacy Sandbox reducing targeted ad effectiveness and revenue.
Publishers are shifting towards prioritizing first-party data for positive ad revenue outcomes and foresee an increase in ad impressions using first-party data in coming years. [ more ]
Federal Privacy Bill's Vagueness Threatens Ad-Supported Business
The American Privacy Rights Act proposes stricter regulations on targeted advertising, diverging from existing state privacy laws and potentially impacting revenue streams for publishers. [ more ]
Meta, other platforms should give users free option without targeted ads, EU privacy watchdog says
Large online platforms like Meta Platforms should offer users a free, ad-free option without targeted advertising to ensure valid consent under EU privacy rules. [ more ]
From its start, Gmail conditioned us to trade privacy for free services
Google's Gmail, offered free to users, operates on the principle that users are the product being sold due to data collection for targeted advertising.
Gmail, launched in 2004 with innovative features and 1GB storage, set a precedent for tech companies leveraging user data in exchange for free services. [ more ]
Commerce media is a growing trend in the advertising world that is set to transform the industry.
The COVID-19 pandemic and the decline of third-party cookies have accelerated the rise of commerce media.
Current trends in commerce media include leveraging social media platforms for targeted advertising and integrating e-commerce features directly into digital platforms. [ more ]
Amazon strikes pioneering deal with UK publisher in response to third-party cookie deprecation | MarTech
Amazon secures a deal with Reach to access customer data for targeted advertising in the UK.
Google's plans to deprecate third-party cookies are facing concerns and scrutiny from the UK government's Competition and Markets Authority (CMA). [ more ]