#podcast-advertising

#podcast-advertising

Podcast advertising is a powerful medium offering measurable results and captivating storytelling opportunities. [ more ]

eBay launched initiative for brand partnership in resale market supporting sustainability.

UK media companies oppose BBC's podcast ad plans, fearing impact on smaller producers.

Creative election ad on Grindr and ASA's action against misleading hangover cure ad reflect evolving marketing landscapes. [ more ]

Wondery introduced Wondery Ad Analytics to enhance podcast ad measurement and transparency, collaborating with third-party vendors for actionable insights. [ more ]

Listeners prefer personalized ads in podcasts.

Social media plays a significant role in podcast discovery. [ more ]

Talent Reads show a 4-point absolute lift in purchase intent compared to Announcer Reads

Programmatic revenue in podcasting still only represents 11% of total revenue [ more ]

Podcast ad spend in the US increased by 5% in 2022, a slowdown from previous years' double-digit growth rates. [ more ]

Understanding a podcast's unique audience and content is crucial in preventing ad tech from misleading brands. [ more ]

Triton Digital acquires Sounder for brand safety AI

Integration of Sounder into Triton's content management platform [ more ]

Testing and measurement are crucial for effective podcast ads.

Survey metrics reveal preferences for podcast ad elements. [ more ]

Libsyn rebranded AdvertiseCast to Libsyn Ads, highlighting its comprehensive podcast service.

Libsyn has been a pioneer in podcast advertising, leading in host-read ads, dynamic creative, and programmatic capabilities. [ more ]

Podcast advertiser spending slightly decreases from January to February

Sports vertical dominates podcast advertiser spending overall [ more ]

Spending millions on podcast advertising can be necessary for substantial growth and success. Authenticity and finding the right show are key in podcast marketing strategy. [ more ]

Podcast advertising CPM in March was almost the same as February, with a slight decrease.

Average cost for 1,000 ad impressions in March was $21.95. [ more ]

Digital podcast advertising is growing as brands seek to engage audiences.

New tools are transforming podcast advertising, making investments more manageable and transparent. [ more ]

Vox Media focuses on in-person selling opportunities to drive ad deals.

The sales pitch centers on talent, franchises, and tent poles to differentiate Vox Media in the market. [ more ]

Rick Selah appointed as EVP of Sales for Libsyn's AdvertiseCast

Selah to spearhead AdvertiseCast marketplace expansion and revenue growth [ more ]

Exclusive sales representation for TED podcasts in New Zealand by NZME's Podcast Network.

Expansion of NZME's Podcast Network through partnership with TED for diverse and engaging content. [ more ]

Podscribe released quarterly Podscribe Performance Benchmarks

Comparison of digital ad insertion and baked-in ad types [ more ]

Seekr has released Seekr Align, a brand safety and suitability tool for podcast advertising.

Align has already evaluated over 8 million minutes of podcasts and has generated pre-order commitments from top brands worth over $100 million. [ more ]

Amazon outspent BetterHelp in podcast advertising in December 2023 by a slim margin of 2.3%.

12 of the top 15 podcast advertisers in December were also on the November ranking, indicating consistent support for podcasting. [ more ]

Magellan AI has partnered with Adelaide to bring attention metrics into their podcast measurement suite.

Adelaide's AU metric is a benchmarking score of listener engagement and predicts placement's probability of attention and impact. [ more ]