"More than anything else in today's world, conversation is the critical building block for culture community, and progress. today, podcasts are a key driver of social and cultural conversations." Emma Vaughn, Global Head of Advertising Business Development & Partnerships
Spotify lays out several main points. Podcasts are constant companions to many people, and their creators have a deep connectivity with the audience. Advertising fosters an intimate connection of brand to listener. An "always on" approach is best because cultural phenomena are impossible to predict. The graphic below details all this. The report itself is free to download, HERE.
[
add
]
[
|
|
...
]