#data-driven-marketing

#data-driven-marketing

The Yahoo Singapore Digital Marketers Pulse study highlights a pressing need for innovation in marketing strategies leading into 2025.

Data-driven marketing execution is essential for effective decision-making.

Real-time monitoring and analysis are crucial to avoid inconsistent data and optimize campaign performance.

AI has transformed marketing from gut-based decisions to data-driven strategies, optimizing customer engagement and operational efficiency.

Influencer marketing gaining prominence at marketing festivals and events.

Shift towards investing in influencer partnerships over traditional ad spots like the Super Bowl.

Parkdean Resorts shortlisted for best Data-Driven Marketing campaign in 2024 with Marketing Week.

Data-driven marketing is essential but often under-utilized, leading to missed opportunities for brands to connect authentically with their audiences.

Effective marketing requires a balance of creativity and data-driven decision-making.

Leveraging programmatic DOOH in Hong Kong can drive footfall traffic and online searches effectively while providing valuable data for future campaigns.

Data-driven advertising enables precise targeting and optimization, improving campaign performance through insights and audience segmentation.

Innovations in data-driven marketing hold promise despite the uncertainty surrounding third-party cookie deprecation.

Chase Bank is launching a retail media platform to market to its 80 million customers using their spending data.

Chase Media Solutions will target users with personalized offers, leveraging transaction data to reach different customer segments.

NMPi is an international digital marketing agency with over 14 years of experience in delivering market-leading global strategies across various digital channels.

The SaaS industry is rapidly growing, with the market projected to reach $232 billion by 2024.

Businesses can leverage SaaS solutions like CRM, email marketing software, and analytics to enhance marketing strategies.

PayPal ventures into advertising by leveraging purchase data for targeted ads on and off its platform.

Ethics is a crucial component often overlooked in data-driven marketing efforts.

Advertising in streaming services is thriving, with a significant increase in ad-supported subscriptions and opportunities for targeted marketing.

Google will stop supporting third-party cookies in Chrome within two years, affecting advertisers and publishers.

Brands need to adjust strategies, focus on first-party data, invest in cookieless channels, and understand walled-gardens like Google ADH.

Yum Brands leverages cross-brand customer data to drive personalized deals and repeat business.

Google's focus has shifted towards software, APIs, and digital sales data to boost loyalty and innovation.

Data-driven customer segments improve marketing effectiveness.

Ecommerce ad targeting should include different segments like top customers and gift purchasers.

Data-driven marketing uses customer data for personalized campaigns.

Segmenting audience based on data improves engagement and outcomes.

Unified customer view is vital for personalization and customer value optimization.

Advertisers are facing the challenge of navigating a fragmented video landscape with the rise of ad-supported streaming platforms, the creator economy, CTV, and retail media.

PepsiCo Beverages is prioritizing consumer privacy and utilizing in-house data, including a combination of first-party and third-party data, to inform their brand and creative strategies.

Unified Shopper Media by 59A breaks down retailer bias to provide brands with precise growth opportunities.