United Airlines introduced Kinective Media, a media network leveraging travel behavior data for targeted ads. Brands like Norwegian Cruise Line are already users. It's the industry's first media network.
United follows the trend of businesses using customer data to personalize ads. This move aligns with similar strategies by Marriott and Expedia in the travel industry.
The CEO of United's MileagePlus loyalty program highlighted the focus on real-time adtech-enabled personalized ads, essential in today's consumer engagement landscape.
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