YouTube has grown tremendously over the years and has become a popular place to earn a living for many talented creators, while others use it for entertainment. They complemented each other and helped YouTube grow the way it did since its inception. In addition to this mutually beneficial relationship, Google's algorithm deserves credit for YouTube's meteoric rise to become one of the best streaming platforms.
YouTube's algorithm prioritizes signals that indicate whether people enjoy the content. And with recommendations driving 70% of what gets watched on the platform, understanding how that algorithm works is essential to building a successful strategy.